Just Pizza & Wing Co. store in Amherst, New York wowed the public after coming out with a brilliant new concept to help dogs in need. The pizza joint began to attach flyers featuring adoptable dogs to all of its cardboard delivery boxes – something in order to ensure that the dogs get a chance to find their forever homes.
The owner of the franchise, Mary Alloy, was struck with the genius idea after she began to volunteer with her three kids at the Niagara Society for the Prevention of Cruelty to Animals (SPCA). There, she was exposed to Kimberly LaRussa, an SPCA even.
Kimberly LaRussa, an SPCA event coordinator, and Mary Alloy, the owner of Just Pizza & Wing, started to brainstorm ways in which they could further help the dogs in need. Together, they came up with a brilliant and great idea. They decided to put flyers of adoptable dogs on pizza delivery boxes with the hope that the dogs get a chance to find their forever homes.
“Kimberly texted me one night and was like: ‘Hey, what would you think about putting pictures of the dogs on pizza boxes?’ and I just couldn’t wait. We are all animal lovers here, so I got permission from the franchise to do it and immediately got to work.”
When ordering a pizza, customers will receive an especially adorable treat to fill their stomachs while helping out a community organization at the same time. And the yummiest part? Anyone who adopts one of the shelter dogs featured on the pizza box flyers will receive a $50 gift certificate for the pizza shop.
Needless to say, there were many in the community who were on board with the idea and were “absolutely loving it.” Since the launch of the idea, the pizzeria has gone through 500 boxes. On top of that, One six-month-old puppy named Larry found a new home within a day of the new launch.
Kimberly was overwhelmed, saying, “We’ve had a tremendous amount of interest and support from the community and beyond since the story went viral on Friday. Many people want to order a pizza just to get the shelter dog photo, other pizzerias have offered to put flyers on their pizza boxes, and so many people are tagging their friends and family.”
According to Kimberly, Mary’s business will be adding adoptable cats to the list of adoption flyers in the future. Hopefully, others will be as lucky as him!
